Paulina Gonzalez

Executive Director, California Reinvestment Coalition

San Francisco, CA

California Reinvestment Coalition Website

Paulina Gonzalez is Executive Director of the California Reinvestment Coalition. She has worked for over 20 years leading economic justice organizing campaigns to expand worker rights, immigrant rights, and the rights of low income and underrepresented communities of color. Ms. Gonzalez currently serves on the Consumer Advisory Board of the Consumer Financial Protection Bureau, and on the 12th District Community Advisory Council of the Federal Reserve Bank of San Francisco, and the San Francisco Municipal Bank Feasibility Task Force.

Prior to joining CRC, Paulina served for over four years as the Executive Director for Strategic Actions for a Just Economy (SAJE). SAJE is an LA-based economic justice, community development, and popular education center building a powerful voice for residents of South Central Los Angeles. Under her leadership, SAJE launched an organizing campaign against powerful developer G.H. Palmer that resulted in a groundbreaking Community Benefits Agreement that provides South LA residents with health services, jobs, affordable housing, and small business development. In addition, while at SAJE Paulina led the community organizing campaign that resulted in the University of Southern California agreeing to provide historic community benefits for surrounding neighborhoods. Community benefits include $20 million for affordable housing, a local hiring requirement for newly created living wage jobs, small business development and support, a 15% local procurement goal, and a new tenant legal clinic at the USC Gould School of Law as part of the university’s expansion and development plans.

Prior to her work with SAJE, she worked for 13 years with UNITE HERE, the union that represents hotel and food service workers, where she played a lead campaign role in the successful Santa Monica hotel organizing and living wage campaigns and the LAX Century Blvd. hotel worker living wage campaign.